Virtual events are getting more popular by the day. Thanks to streaming platforms and other virtual platforms, businesses and companies can host events without worrying about venues and the capacities it can hold. The virtual environment is a great place for growth – for organizers and attendees alike.
As easy and convenient as it is, planning and organizing virtual events require the same effort and TLC as physical events. So, how can you host a successful virtual event for your business?
Identify your audience’s needs
You must have a deep understanding of your audience’s needs and wants. You must give them enough reason to stay online and keep them engaged in the event. This is the main difference between virtual events and physical events. In physical events, attendees must stay and finish the event even though it no longer interests them. As for virtual events, attendees can simply log off and stay away from their computers.
As an organizer, you need to ask yourself these questions:
- What does the audience need?
- What are the audience’s interests? What topics will keep them interested and hooked?
- How proficient are the audience in using virtual platforms or social media platforms?
- What promos capture the interest of the audience?
- What can we offer to make the audience stay until the end of the event?
By keeping these questions in mind, it will give you ideas on how to make your virtual events engaging and interesting. Running out of ideas for your virtual events? Get more ideas, tricks, and tips on how to engage the audiences here.
Choose a format
Virtual events come in different formats and types. It can be a webinar, a tradeshow, a conference, and many more. You need to choose a format that will carry out your purpose and your audience’s wants.
Assess what kind of virtual event your business needs and allot enough budget for the virtual event. If you have enough budget, hire someone who can make your virtual space attractive, almost as if it is like a simulation. One of the features that you need to look out for is, the platform should be easy to navigate and use.
Select a virtual event platform
As businesses shift into the digital space, a lot of platforms are also springing up. Some platforms offer free trials so you can familiarize yourself with the platform before the event. You can also conduct trial-and-error to see if the platform suits to your liking.
Virtual platforms like Delegate PLAY offer these as well. It has features that are easy to use and navigate, plus the real-life simulation of the lobby makes you feel like you’re in the actual event. Find out more about Delegate PLAY here.
Appoint a host
Whether you believe it or not, MCs or hosts affect the flow of an event. In both physical and virtual events, hosts carry the flow of events and keep the energy of the room alive.
You can hire professional hosts or you can choose a member from your team that is confident enough to speak and do the presentation. The host must be confident enough in looking at the camera and not in the script. It is also important to have two hosts that have strong rapport and that are comfortable with one another.
Conduct tech runs as many as you can
Making sure that everything goes well before the event is an utmost priority. Conduct as many tech runs as possible because it will help you to identify the weaknesses of your current plan. Run tests to see if the attendees can easily log in, view the video or presentation, and hear the audio.
Tech runs are important as it allows you to see the current state of your virtual event plan as it is. It helps you to make plans A, B, or C if something goes wrong.
Conduct your virtual events now
Virtual events are the most helpful tools for businesses and corporations amid the pandemic. Do you know why conducting and launching a virtual event now boosts your business more than ever? Read more here.
If done right, virtual events can skyrocket your business to success. Start your virtual events now with Delegate PLAY.
Delegate PLAY – An immersive virtual platform putting all uncertainty to an end
While the global events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.
Delegate PLAY helps optimize your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.
Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.