The events industry is constantly going through changes. Now that the world is slowly opening up, surely new trends and event ideas will rise. This will surely keep event organizers up on their feet.
As an event organizer, it is important that you are dedicated to improving and honing your skills. With all of these changes, how can event organizers keep up with the trends and stay on top of the game? With that, here are 5 things that every event planner should know.
Virtual events will be here for a long time
Virtual events have already established a name for themselves in the event industry. Even though the world is opening up, it is undeniable that virtual events will not be gone in an instant. The sad truth is, even though virtual events are being done for quite some time now, some event planners are not confident in hosting one. This is completely understandable.
As an event planner, you must continue to explore the potentials and strengths of virtual events. At this time, virtual events are more than just video conference calls and Zoom meetings. People have been indoors for some time and most of them are longing for human interaction and connection. As an event planner, you must think of activities and programmes that can engage the virtual audience. You can check out some of the event ideas we have listed here.
Virtual events are very versatile and flexible. With that, even if the world opens up in two or three years, everything you have learnt from doing virtual events can be applied once you go hybrid. This is why you need to master everything you need to know about virtual events. Surely a few years from now, all of the effort you have spent in doing so will not go to waste.
If you still have no idea how to start virtual events, we got what you need. Check out our Virtual Event Checklist or The Ultimate Guide to Virtual Conferences and Trade Shows.
Choosing the right platform is the key
As mentioned above, virtual events are more than just video conference calls and Zoom meetings. For an event to be successful, you need to choose the right platform to launch your events in. So here are some of the things you need to consider in choosing the right platform:
- Can I use it for future events such as hybrids?
- Is it easy to use? Can non-computer literate attendees use it easily?
- Is it customizable?
- Does it support live content and streaming?
- Can sponsors and exhibitors easily join?
- Does it make interaction and engagement easy?
After considering all of these, then choose the platform that you think is perfect for you. Still confused which one to choose? Talk to Delegate PLAY for a demo now!
Selecting the right people is essential
The success of an event does not depend on your mind and ideas alone. It also depends on the kind of people you choose to work with. The “dream team” does not come to you easily. You need to work it out.
In hosting virtual events, there is a lot of technical stuff you need to do. This goes a long way from choosing speakers and hosts, to writing scripts, to choosing the equipment, and a long list of tasks. Choose the right people who can support your decisions and choose the ones who will have the guts to tell you what could go wrong.
Even if you do the planning alone, you will still have people to depend and rely on for certain tasks. Still don’t believe that choosing the right people is important? Check out how Delegate PLAY played a big role in SEOCon 2021 here.
Buying professional equipment is a valuable investment
Virtual events heavily rely on technology. You will need a lot of equipment for filming, recording, and editing. It may sound intimidating, but you need to invest in professional equipment.
Investing in professional equipment will improve the quality of your outputs. Such as the video quality, the audio quality, and it will make work a lot easier for everyone.
As mentioned earlier, virtual events are here to stay for a long time. It means that whatever you have invested for virtual events now, you can definitely use it in the future. A few years from now, some events will go hybrid. You can check out why hybrid events are the future of events here. Even then, the equipment you bought can be used for the virtual component of hybrid events.
Sponsorship is important
Virtual events create lots of opportunities for you, the attendees, and sponsors. It may sound awkward for now, but you can actually monetize your virtual events through sponsorship. Here are some sponsorship event ideas:
- Sponsorship banners
- Virtual event booths
- Video ads
- EDM banner
- Push notifications
These are only some of them. You can read more sponsorship ideas here. The thing is, at the end of the day, you just want your event to reach the people who can find value in it and maximize the event’s potential.
Launch your virtual events with Delegate PLAY
We understand that planning and preparing for events can be stressful and hectic. Confidently launch your events with our The Ultimate Guide to Virtual Conferences and Trade Shows and Virtual Event Checklist.
Delegate PLAY – An immersive virtual platform putting all uncertainty to an end
While the global events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.
Delegate PLAY helps optimize your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.
Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.