Promoting an event has become so much easier and convenient. Unlike the traditional way of event promotion, you now have a stronger power on how to do promotions. With the vastness of the virtual and online community, you can definitely reach more people and attract potential attendees.
Social media has a huge influence on businesses and events nowadays. Whether you accept it or not, the fastest way to be known is through online promotions. But why should you promote your events online and how can you do it?
Why should you promote your events online?
As mentioned above, the best way to get exposure is through online platforms and social media. The main goal is to let as many people know about your event and know your business brand. Regardless of the type of event you are holding, whether it is a virtual career fair, hybrid event, or virtual event, it is important that the word gets out so that people can come and attend.
However, you also need to understand that successful events also come from successful and strategic planning. Make sure that you include how to promote your event online or offline.
How can you promote an event online?
The best time to start and launch your events is now. With that, here are 6 effective ways to promote your event online:
Make a website specifically for the event
Designing and making a website dedicated for the event can increase the number of attendees. You can maximize the use of the website by allowing people to register on the website and giving them the chance to overview what the event is about.
You can build your website using the following free website builders:
A website provides so much opportunity and space for all the relevant information related to the event. You can include who the speakers will be, the participating partners and brands, sponsors, and exhibitors. By providing an interesting line-up, you will surely attract the right audience who will see the value of your event.
Promote the event on social media
Social media is such a powerful tool for promoting events. If you are not planning to create a website, then creating a Facebook page or an Instagram account is surely a good alternative. Since both of these platforms have millions of users, surely your event will reach those people who will find value in your event.
You can promote your event through banners, contests, videos, and giveaways. A lot of people invest their time in watching and participating as long as they know they can get something from the event. So make your promotion strategy clear and engaging.
Promoting your event on Facebook helps you create a community that wants to stay updated on the event. Plus, you can add videos and images, list updates, keep track of who is interested to join, and remind participants as the event draws closer.
Create a unique hashtag
Hashtags are very important in promoting an event online. Hashtags help to increase the chances of your event going viral. That is why you need to think of a unique hashtag; one that has never been used before.
The hashtag should not be plain and boring. Think of other variations that will make it “shareable”. Aside from that, you can check out the top 10 trending hashtags here.
Hashtags can be used on different social media platforms. It can be used on Facebook, Instagram, Twitter, and Tiktok. Use the hashtags to promote the event before, during, and after the event.
Maximize the power of online contests
Online contests, especially on social media, are nothing new. Although some find it silly, you need to embrace the fact that online contests can help a lot to promote your event.
Think of a contest wherein the theme of your event is promoted. Then, let the participant use your event hashtag. It’s easy to get the audience involved especially when the prizes are valuable to them. This can be free tickets, free merch, or other giveaways.
Create content for your event
Create valuable and shareable content to promote the event. This can be banners, buttons, videos, photos, etc.
Using videos is one of the best ways to promote your event. According to GWI, 29% of internet users watch more videos online. YouTube, Facebook, Instagram, and Tiktok are great platforms to post your promotional videos in. The videos can include the footage from the previous event, the speakers, the attendees, and more.
Use and invest on paid ads
Paid ads are the easiest way to spread the word about your event across different social media platforms. In this case, Facebook, Instagram, and Snapchat have the easiest ad systems to use.
Paid ads come in different formats. They can come in the form of:
- Pay per click
- Pay per install
- Pay per view
- Pay per download
- Pay per acquisition
- Display ads
- Video ads
Although a lot of people are excited to hear about your event, some are not. That is why you need to set the ad to its target audience. But apart from that, paid ads will give your event enough exposure to gather the attention of the right audience. Plus, the results are instant, too.
Start your virtual events with Delegate PLAY
At the end of the day, the success of your event also depends on different factors. Move your event online and start promoting! Promote your events and ensure that attendees will have a great time during the event. Running out of ideas? Check out 8 virtual event ideas to engage your audience.
Find supportive people on your team to help you with all the planning and promoting. Kickstart your virtual events now with Delegate PLAY.
Delegate PLAY – An immersive virtual platform putting all uncertainty to an end
While the global events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.
Delegate PLAY helps optimize your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.
Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.
