#DelegatePLAY, Articles, Event Marketing

Bring your virtual events up a notch with Delegate PLAY

Running an event – be it conference or exhibition – is hard enough as it is. Add in the context of being in a global pandemic and the task at hand gets that bit more complicated. It would be extremely optimistic to assume that in-person events would return anytime soon. What many businesses have done is to look into hosting virtual events instead.

This is where Delegate PLAY comes in. We understand that it can be tricky adapting your events from in-person to virtual. But we’re confident that we’ve got the chops to ensure your virtual events in 2021 are taken up a notch. Here’s just a couple of Delegate PLAY features which would help boost your virtual events.

Attendee touch points

virtual events - attendee touch points

An important aspect we cannot lose when transitioning to virtual events is attendee engagement. It can get tricky as conversing through a device may not be the most “natural” way for attendees to interact at an event. Delegate PLAY allows attendees to interact with booth representatives, just like at an in-person conference. Your  sponsor or exhibitor will be able to add unlimited content pre-event with no constraints whatsoever. Attendees can then easily locate them via the resource hub. Each virtual booth also comes with other attendee touch points such as appointment settings and Call-To-Action (CTA) options to websites or online stores.

Live chat feature

Delegate PLAY has a chat feature which enables you to interact with attendees (and in real time too!) This feature can be found at the exhibitors’ booths and it facilitates interactions between exhibitors and attendees. Not only can attendee queries be answered but live chats generally add an element of interactivity and intimacy to the event. Without a shared physical space, re-creating said interaction is crucial and having live chats are a great way to start. 

Impress attendees with your virtual lobby

virtual events - virtual lobby

Generally, many would concur that making a good first impression has its rewards. This very much applies to hosting virtual events as well. When attendees enter the virtual environment, the general idea is to knock them off their feet from the get go. That means offering them a consistent and cohesive experience on the platform. Remember that a visually compelling virtual event automatically impresses attendees so visuals should not be taking a back seat at all. With Delegate PLAY, you are able to create an impressive and bespoke virtual environment that best matches your event’s audience and requirements. 

Notifications as reminders

virtual events - notification

To build awareness of upcoming events on the main stage (e.g. speakers or panel discussions), Delegate PLAY has a simple but effective notifications function. Located at the top right hand corner of what attendees’ see on their screens, it is similar to how a reminder announcement would work at an in-person event. There will always be moments at an event when the organiser requires the attention of all its attendees. Our notifications feature would allow for customisable event-related pop up notifications to be sent to all attendees.

Immersive webinar environment

If you’re intending to showcase webinars as opposed to hosting an entire event, Delegate PLAY can be the platform for you too. A number of features still hold should you choose webinars instead. For example, having a live Q&A and a list of online users together with the live or pre-recorded webinar. 

Exhibitor search bar

Unlike in-person events, attendees invest much less in showing up to a virtual event so attendee fluctuation is to be expected. As an organiser, how you can counter this issue is by keeping your virtual event user-friendly. Delegate PLAY is mindful of this and the exhibitor search bar is a great example of that. This feature allows attendees to search and filter via tags pre-set by organisers. Attendees would then be able to have a more accessible and seamless experience at your virtual event.

Pre-scheduled appointments 

The appointment calendar feature on Delegate PLAY allows you to set meetings on video chat with attendees pre-event. For example, if you were to be running a virtual career fair, you’d be able to view the list of users/attendees and ask to meet a specific job seeker prior to the event. We are excited about this feature as it allows for a higher level of engagement between host and attendees.

Networking lounge

Fuel your virtual event by providing a space for attendees to network amongst each other. Opportunities to network are central to in-person events. However, there’s a general concern that this may be hard to replicate in an online format. Well, that doesn’t necessarily need to be true. Delegate PLAY provides organisers with a customisable networking lounge for attendees to mingle. It starts with attendees creating a profile that reflects their interests or attributes. Options for these categories are entirely controlled by you, the organiser. Having this feature customisable to the needs of your event is key as it potentially improves the overall quality of attendee engagement. 

Get real insight and analyse your event ROI on our real-time dashboards

Once the event has passed, it’s important to be able to extract data on your event’s performance. Analysing your event ROI starts here and Delegate PLAY allows you to evaluate progress towards your pre-event goals and assess overall event performance. More specifically – with Delegate PLAY – you can:

  • Generate insights with attendee intelligence & engagement tracking. 
  • Optimise conversation for seamless reporting. 
  • Track and analyse your event’s performance at any stage with robust reporting and highly customisable reports.
  • Track registrations, turnout, engagement stats and metrics at the event-wide and booth-specific levels.

Thinking of hosting a hybrid event?

hybrid event

What happens when the industry slowly gets back on its feet and you’re thinking of hosting hybrid events? Not to worry as Delegate PLAY is perfect for a hybrid event set up. As an event host, you’d be able to display live streams on our platform. We have an online auditorium which allows you to host lectures, keynotes and panel discussions throughout your conference. Having the option to do so provides you with a degree of flexibility that can bring your virtual event up a level!

Delegate PLAY – An immersive virtual platform putting all uncertainty to an end

While the Singapore events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.

Delegate PLAY helps optimise your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.
Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.

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