#DelegatePLAY, Articles, Event Marketing

Creative Ways to Promote Your Event

Planning an event can be a lot of work and with the number of events that are going on these days, it’s also hyper-competitive but it can also be incredibly fun and fulfilling. You have to figure out all the details and make sure everything goes smoothly on the big day. It’s important to share your events with as many people as possible in order to get the most attendees and make sales. There are plenty of ways you can promote your event, from social media posts to flyers, but here are some creative ones that will help you stand out from the crowd.

Image Credits: Unsplash

Make Your Event Registration Website More Effective

Optimizing your event registration website is a straightforward process that can lead to significant improvement. Once you’ve connected it with Web Analytics, monitor and learn from traffic, regularly test design elements like site colours and headline copy through heat mapping tools. These simple steps could help increase conversions on your event registration page. 

Make Event Attendees As Event Ambassadors

A ticket boost campaign is a great way to target new audiences who share the same interests as your current attendees. Whenever someone buys a ticket, they can be prompted to share their special link via social media or email that has an exclusive promo code for future registrants. You can even take it one step further and offer double-sided incentives by including discounts on tickets when people buy through a social media post and refunding them a percentage back based on how many signups they get from posting.

Image Credits: Unsplash


Social media and email marketing are commonly used for event promotion. Retargeting is a boon to help you conquer non-linear conversion paths with cookie-based pixel tracking, which enables more data-driven approaches to your campaign management strategies. Start out by first having an understanding of the events that have occurred in order to get a better grasp on what type of message will resonate best with potential customers or attendees – this knowledge can be found through using your chosen event management software. Once you’ve targeted those audiences successfully, integrate social media and email campaigns into one platform so that you’re able to keep track of who’s interested in your event and who’s buying the tickets.

Your Email Lists Should Be Segmented

There are plenty of ways to segment your email lists for creative event promotion. Select the hyper-focused group that you wish to target, then write messages tailored specifically towards their needs. Make sure to include different test copies so you can see which one gets the best results. 

Create a Community for Your Event

It’s no surprise that people want to be a part of something bigger than themselves. By creating communities for future attendees, they will not only see the number of and level of engagement from other interested participants but also have access to free resources, interesting conversations and networking opportunities. Future guests will then be incentivised to participate in these event communities. 

Interact with Your Business Tool

Event software integrations can make daily tasks simpler and less time-consuming. By using these tools that help to record, update and capture leads, it significantly reduces the number of errors in the data taken from an event whilst increasing attendee engagement. This also ensures that you save time and repeat the engagement techniques that are successful in your events.

Connect to Your Marketing Automation Platform.

You can use other tools to sync your event marketing software with a marketing automation platform. Integrations are a great way to streamline tasks, such as contact list building triggered by social media shares. For instance, Zapier is able to connect to HubSpot and Event Manager together so that you don’t have duplicate entries for attendees on two different platforms.

Organise Departmental Competitions

The best way to capitalise on some friendly departmental rivalries is by providing incentives for whichever employees can sell the most tickets. Some event management platforms also allow organisations to launch group promo codes so that you can track which team has performed better, boosting overall company morale and allowing everyone in your organisation to feel like they have contributed something meaningful.

Collaborate with Another Event

The idea of hosting events in conjunction with an established event has been around for a long time. It gives organizers the opportunity to create stronger brand awareness while simultaneously garnering more audience members and providing them with just as much value which they can give back by promoting their own event.

Image Credits: Unsplash

Recall the Event

Give people a sense of what they can expect at your event by including in the highlights reel or trailer clips from last year’s events. Prospective attendees will be able to see that you’re hosting an exciting, dynamic conference based on snippets from workshops and mixers so it’ll feel like more than just another day-long meeting when their turn comes around!

Incorporate Speakers and Collaborators Into Your Blog

The best way to guarantee that people know about your event is by sharing content before or after ticket sales have opened. Make sure you are getting the most out of all your partners and make articles that tie in with their presentations or the theme as a whole for the event. Share on social media and put “Register Now” buttons.

Giveaway of an Early Raffle

Promote your ticket sales by giving automatic entry into a special contest if they buy early. Include swag, upgrades and more for the chance to win something valuable in addition to an awesome time!

Planning a successful event promotion strategy is as easy as thinking outside of the box. The following ideas are sure to get your audience excited and ready for the big show. A variety of tools exist, but it’s best to choose those that excite you in order to keep things fun even when trying new methods out. As long as you’re passionate about what you’re promoting, there can never be too many strategies or tactics used before finding one that sticks with both yourself and others involved in this process.

It’s no secret that games can be a great way to liven up the mood. If you’re looking for an interactive booth idea, consider hosting one with some of your favourite game ideas on your next year’s virtual fair trade show. Interactive booths such as these offer audiences effective ways to connect and engage with each other – not only will they have fun playing together, you can also have an even more engaging experience with all those who attend!

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