#DelegatePLAY, Articles, Event Management

How to market a virtual event

Virtual events are a great way to meet your customers and prospects in a more intimate setting. With the right marketing strategy, virtual events will help you achieve your business aims.   Virtual events can be cost-effective for small businesses because they eliminate unnecessary expenses like travel and hotels. The event typically is hosted by one company with multiple guests logging on from different locations around the world. In this blog post, we’ll discuss how to market a virtual event so that it’s successful. Read on for more information about how to market your virtual event.

Make an eye-catching event page

This is the place where you will find everything that you need to know about your event. Make it stand out with eye-catching graphics, professional pictures, and engaging clips of keynote speakers, workshop leaders, or performers! Keep people from wandering away by embedding all relevant videos, pictures, and other media so they don’t have to look elsewhere for them. Include essential details in one easy location – this page has become a one-stop shop for information on your event.

To increase your search possibilities, use keywords

Think of keywords as your marketing team’s secret weapon. Getting ahead of the competition is all about knowing what people are looking for and how to get them there. To find out which keywords work best, use a tool like Google Ads or run a simple search on any online platform such as Twitter or Facebook. Once you’ve pinpointed relevant phrases that show up most often, include these key terms in blog posts, content management system headlines, email subject lines – anything can be optimized with just one keyword.

Image Credits: Unsplash

Utilize email marketing to its full potential

Email is still a powerful tool for marketing and more importantly, networking. Although social media has taken over as the go-to form of communication, it’s important to remember that email marketing can be just as effective in some cases (like when promoting an event). Send out newsletters about upcoming events or post-event summaries to your curated mailing list to generate excitement from those who may not have seen these announcements on other platforms. To spice up otherwise dull emails, include interesting imagery with vibrant colors like you would when posting content online. You could also offer exclusive discounts codes if people sign up now so they get access before everyone else does.

Image Credits: Unsplash

Allow people to have a sneak peak at what’s to come

If you’re looking to build excitement about your upcoming event, one of the best ways is by sharing exciting information in advance. Think back to when you saw a movie trailer – it’s an entertainment that gets people excited for what they are going to see. Similarly with events, if potential attendees can get snippets and interviews from speakers or topics beforehand, these previews will get more engaged. Space out clips every few days so that visitors have reason to come back, again and again which acts as a nice lead-up to the big event. 

Make use of social media across platforms

Virtual events are a great way to showcase your content and reach new people. You can do this by announcing the event on all of our social media channels, posting it repeatedly in different ways across platforms, or even doing live videos where you answer questions from attendees. 

Image Credits: Unsplash

Ask your sponsors and partners to spread your event

When your sponsors and partners promote your virtual event, the marketing effect is exponential. Don’t be shy about asking them directly to notify their contacts and followers about this special opportunity by giving out affiliate links for those interested in attending without any hassle or fuss. Not only should they provide an affiliate link to purchase tickets, but social media pages like Facebook are a great place too with relevant content including graphics that can help get attendees excited from afar on what’s happening at the live conference taking shape so far yet so near – at least digitally speaking.

Keep your marketing consistent

One of the most important parts of any event is keeping your attendees engaged and excited leading up to it. Attendees are more likely to show up if they feel like there will be something fun for them, so make sure you’re always working on new ways to promote yourself before your big day.

Promoting and planning a successful virtual event takes time and persistence, but the result is well worth it. Stay on top of promotion to get people excited about your upcoming event, follow up with participants after they RSVP as this will help you calculate how many chairs are needed for your venue or if there are any last-minute changes that need to be made before the big day arrives. You’ll congratulate yourself and those working alongside you in creating such an amazing experience when all is said and done. 

Delegate PLAY – An immersive virtual platform putting all uncertainty to an end

While the global events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.

Delegate PLAY helps optimize your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.

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