Virtual career fairs help employers and applicants in various ways. Aside from saving time and money for travelling from one company building to another, it makes the hiring process easier and faster amid the pandemic. Now, these are only some of the advantages of virtual career fairs.
Virtual career fairs are cost-effective and it makes recruitment marketing more effective. As good as it is, organizing, planning, promoting, and running one is a very tedious task. To help you out, here are the important steps on how to plan a virtual career fair.
Choose the right platform
Choosing the right platform is crucial for your virtual career fair. You must choose a platform that is interactive and engaging. It is also important that employers and applicants can easily contact one another during the event.
If you are still confused about what virtual platform to use, Delegate PLAY has just what you need. Delegate PLAY has a 3D virtual environment which provides a realistic experience for the applicants. Applicants can “roam” around the lobby, main stage, and virtual booths. Still in doubt? Check out how Delegate PLAY helped to launch SEOCon 2021, the largest virtual conference in APAC
Develop your event strategy
The success of an event depends on how well-planned it is. In developing an event strategy, it is important to keep note of the following things:
Scheduled date: Look for the best date to launch your virtual career fair. In thinking for the date, be sure that your team actually has enough time to plan and prepare for it. Set an ample amount of time to make all the preparations.
Event content: Plan what kind of content are you going to use in pubmats, social media posting, videos, texts, etc. This can be used as an effective marketing tool as well to promote the event.
Scope: Explicitly discuss what the participants can expect from the event.
Goals: Set your goal for the event. Like the number of participants, the number of participating employers, companies, and sponsors.
Customize the virtual booths
This is the fun thing for virtual booths. They can be customised so that it will clearly represent your company and what you have to offer. You can customize them like how you would with a traditional booth.
Also, through customizing your virtual booth, applicants can immediately get the kind of information they need. You can include the list of current available positions, company benefits, company location, company PR, and corporate videos.
Set expectations and create partnerships and networks
As the virtual career fair comes close, reach out to relevant event partners, sponsors, and speakers that can educate the attendees. The speaker can explain the expectations and requirements for the fair.
Of course, you need to make sure that all of you are on the same page as the fair begins. This will help you make a consistent and uniform response when responding to inquiries. You can conduct a quick demonstration just to show how the booths and other features of the platform works.
Monitor the performance of the virtual career fair
It is important to monitor the performance of your virtual career fair. Luckily, virtual platforms make this so much easier. Here are the important factors that you need to look for and monitor:
- Total number of registrants. This refers to the number of people who signed up to attend the virtual career fair.
- Total number of attendees. How many people did actually attend the fair?
- Conversion rate. Out of all the attendees, how many went to an interview or submitted an application during or after the event?
- Acceptance rate. How many attendees actually got an offer and got the position? This is one of the determiners of how successful your virtual career fair is. Check out how virtual career fairs help in finding top talent here.
Through monitoring these things, you’ll be able to know what were the strengths and weaknesses of the event.
Launch your virtual career fair!
Now that you know how to plan for your virtual career fair, it is now the time to start and launch. If you are still confused about which platform to use, let Delegate PLAY help you out! Check out how Delegate PLAY played a big role in SEOCon 2021 and Delegate Virtual Wedding Festival.
Delegate PLAY – An immersive virtual platform putting all uncertainty to an end
While the global events industry recovers and prepares itself for the new normal, it is the perfect time to look at best-in-class digital technologies to address client needs and preferences. To this effect, the recently launched Delegate PLAY is a game changer, enabling vendors to seamlessly host events and build connections. Delegate PLAY is a fully immersive virtual environment which allows users to host online conferences and exhibitions under one integrated platform. Event organisers, sponsors and attendees are therefore able to sync up and network in an online virtual environment, transforming a traditionally offline experience into an online format. To read more about it, click here.
Delegate PLAY helps optimize your events ROI by offering innovative features like custom virtual fairgrounds, real-time audience participation and engagement tracking, accessing events on the go from any device, and unlimited content without any geographical restrictions.
Planning your virtual event on Delegate PLAY? We would love to help make your virtual event a smashing success. For more information or a demo of Delegate PLAY, feel free to contact us via the form below. We promise to get in touch with you in a jiffy.