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Tips for highlighting your brand at virtual career fairs

As an event planner, you’re probably always on the lookout for new and innovative ways to connect with potential clients. One way that many companies are doing this is through virtual career fairs. These events allow companies to showcase their company culture, while simultaneously giving job seekers a chance at finding the perfect position. Here are some tips that will help you on how event organizers can best take advantage of these opportunities by highlighting their brand during the event.

Set Objectives

Setting focused goals beforehand is a great way for you to take control of your time and efforts so that you don’t feel overwhelmed by the prospect of attending one as an employer or professional looking for work. It will help determine whether the career event was worth investing in time-wise and financially. After the event is completed, it is also a good idea to reflect on what went well and what didn’t during plus solicit feedback from attendees to decide whether you should attend again the next time.

Image Credits: Pexels

Work with a Trusted Virtual Event Platform Provider

To make your virtual career fair a true success, you need to work with the right team. Your bespoke solution should be created according to what’s unique about your company and customer support is key; if there are any glitches in the system that might hinder attendance or impede on-site networking during this time frame then they have an obligation to help fix it before anything else goes wrong for their client.

Wisely Delegate Tasks

It’s time to decide who can help you with each aspect of event planning, setup, and even who will be available during the event. Likewise for when it comes down to filling out job applications at a career fair or networking opportunities within your company (or another), make sure your recruiters are armed with some key knowledge in order to have an engaging conversation about what they know best.

Choose your Booth Reps Carefully

Your booth staff will be the first introduction your attendees have for learning about you. They’ll provide information and answer questions, so it’s important to make them aware of what they should say and do at an event like this one. Plan out their training beforehand with a list of possible scenarios that could come up during the fair or on-site preparations such as how to use handouts or when notations are needed in chats.

Ensure that your content is tailored to your target audience

Make sure you include a wide variety of content formats in your virtual booths along with top-notch customer support staff. This will establish your organisation as one that is at the forefront of your industry and attract many people to apply, learning more about what it’s like working for your company. Employee testimonials are great ways to showcase company culture and an insight into what prospective employees can expect from working at the organisation.

Image Credits: Pexels

Consider using Rewards to get Job Seekers to visit your Booth

Sometimes it can be hard to get the attention of attendees at a job fair. That’s why you need something “extra,” like giveaways. They might not always bring in qualified candidates, but they will create buzz and conversation about your booth that may lead to connections with those who are most interested. There are more creative ways to make your event stand out and attract more job seekers, you just need to choose what would work best for you.

Respond to Questions and Follow-Ups right after the Event

Job seekers are eager to hear back from potential employers after an interview. Responding promptly will demonstrate that you’re a competent and responsible worker who takes responsibility for their job search seriously, which is what these candidates look for in prospective employees.

We all know that a great employer brand is essential for attracting and retaining top talent in today’s competitive employment landscape. One thing you can do to promote your employer brand – whether it be through recruitment or retention efforts – is by hosting a Virtual Career Fair, which allows you to communicate with potential employees on their terms, given they chose the space themselves.

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