If you’re an event planner or work in the events industry, chances are you know that it’s important to ask your guests what they thought of your event – but don’t stop there. You also want to gather feedback from more than just those who attended. This post is a comprehensive list of questions to ask during an event survey.
Types Of Event Survey Questions
Quantitative Question
Quantitative questions are a great way to measure the opinions of your customers and/or generate useful statistics. They often involve giving numerical ratings or asking for what you plan on using later, which can be helpful if you have something in mind already that might need some improvement!
Qualitative Question
Qualitative questions give insight into specific experiences and thought processes. The qualitative data is just as important to the quantitative data, it gives context which in turn helps provide a deep understanding of people’s responses to survey questionnaires.
Binary Question
Binary Question is the perfect tool for creating checkbox-style questions that allow respondents to answer with a “yes” or “no.” The best part? It can be used in any situation from collecting quantitative data, all the way up to handling administrative and logistical requests.
Pre-Event Survey Questions:
1. What drew your attention to this event?
Type: Quantitative Question
Knowing where your leads are generated will help you target your marketing efforts and reach a wider audience. Not only that, the number of respondents per channel as well as what they responded to can allow for an easier time with seating arrangements at events or Q&A sessions during conferences.
One of the most important aspects in digital marketing is lead generation. You need to understand which channels are turning into customers and which ones produce leads that do not turn to sales, so you can better tailor your future campaigns accordingly.
2. Which of the speakers has caught your interest the most?
Type: Quantitative Question
Speakers are the key to an event’s success. They’re what attendees come for and what they’ll remember from each conference or gathering. By understanding which speakers have gathered the most interest, organizers can better plan future events that will draw a bigger crowd of dedicated supporters who want to be present at all their speeches!
As a conference planner, you have access to the most in-depth analysis of data available for your event. Use that information with these results and tweak your itinerary based on what is necessary depending on seating capacity or backdrops during speaker sessions.
3. Have you ever been to an event like this before?
Type: Binary Question
It’s important to know who your attendees are, both in terms of how they feel about the event and what businesses or organizations sponsor it. This question will help you learn more about those sponsors as well by giving them a clearer idea of whether their time is worth investing into this event that has so many regular customers.
If you want to see your attendees come back for more, be sure to offer a bonus or perk on their return. For instance, this could mean giving them priority pricing on merchandise and access to exclusive events with speakers.
4. Why did you decide to come to this event?
Type: Qualitative Question
This question is a popular one and adds the most value for event organisers. It can also make changes from speaker lineups, swag items, schedule times and more based on responses.
This is where the multiple-choice format comes in handy because it gives a variety of options and allows people to decide which one they like best!
5. Was there any information on the event that you couldn’t locate or comprehend?
Type: Qualitative Question
The best way to ensure your event is a success and that attendees don’t get lost on the site, let them know exactly what they need from you. Make sure all of their questions are answered by providing links or additional pages for information about things like parking, accessibility services, food locations with menus or coupons available online before registration opens up so nobody has any surprises when it comes time to attend!
Understanding the reasons why people say “no” to your event can help you get an idea of how you could be more compelling or give them a different option for future. The worst thing that happens is they just said no, which means there’s always hope!
Mid-Event Survey Questions:
1. What are your rates on the venue?
Type: Quantitative Question
An event’s first impression is a great metric to have, especially because post-event survey questions about the overall event can be tainted if attendees had a negative experience during the event. Having both initial and final impressions will give organizers of events alike better holistic views into their attendee satisfaction rates.
You can find out what users don’t like about a venue by using dynamically-generated questions on your survey. This could prompt them to rate things like location, WiFi accessibility, and infrastructure as well so you know exactly why they didn’t enjoy the space for their event.
2. Do you feel at ease?
Type: Qualitative Question
When planning your event’s agenda, you should also consider the needs of your attendees. A formal survey question is a good way to check in with them and gauge how they are feeling about their experience. However, don’t rely solely on this tactic for feedback as it may not be enough – pay attention to body language or tone throughout the course of an event too!
In order to make the experience of using a building more enjoyable, one must consider integrating RFID or biometric technology. This will allow for necessary adjustments like in temperature that can only enhance your overall satisfaction with the facility.
3. What would your rating be for that speaker, workshop, or activity?
Type: Quantitative Question
The following question can help you decide which speakers will be worth bringing back next year and who should replace them: this is the speaker’s Q&A session. This also gives insight into what sessions attendees are most interested in at your event, so use it to make sure there are more than one of those types available!
A survey analytics dashboard can monitor results in real-time and help you to understand customer sentiment about your product. The feedback from the surveys should be monitored closely because it may provide a window into where future changes need to take place for better success.
4. Is this session/product/workshop of interest to you?
Type: Binary Question
Event apps allow for analytics to be tracked and analyzed about attendee engagement during events, which can help you later on in the content curation process. You should take advantage of these insights by looking at what people liked best so that they will want more!
Some of the best conference tips include paying attention to what attendees suggest and take up. Sponsors love knowing how many people interacted with which session, which exhibitors were worth the money, and which products or services attracted attendees.
5. Is it simple for you to navigate the conference layout?
Type: Qualitative Question
Asking this open-ended question can provide you with vital information about the event. Knowing what could be challenging for your guests, and where they might get lost will help to create a more navigable space during your event. If there are any problem areas that need addressing or signage needs created in advance of the date, then let them know!
Post-Event Survey Questions:
1. What was your favorite part of the event?
Type: Qualitative Question
This open-ended question will give you great insight into what specifically attendees liked about your event, giving them the freedom to speak more to their overall goal from attending. While you may find insights about specific aspects of an event – marketing campaign, networking opportunities or a particular swag or menu item – they’ll also be providing holistic feedback on how well the whole experience met expectations and goals for successful attendance at this conference.
2. How friendly/knowledgeable did you find the staff?
Type: Quantitative Question
Event staff and volunteers are an important part of a successful event. Every interaction they have with attendees can really set the tone for your brand and the events as well. When surveying, it may not be wise to include this question in pre-event surveys because you will get too many false responses which could skew your results but if you ask post-interaction questions then that won’t happen.
The idea of contacting those who had a negative experience is an excellent one. You should contact them to find out more information and offer your personal apology- this will go long way in salvaging their event experience, as well as providing future events with protection against similar issues occurring again!
3. How would you evaluate the networking possibilities at this event in terms of quality?
Type: Quantitative Question
People attend live events in order to meet new people. It’s important for the event organizer who wants a successful next event to know how attendees felt about their networking opportunities at your current one, as this information may be enticing and encourage them back again!
Partner up with your attendees, and make sure they have someone to connect with before the event starts. Connect people through email or an app prior to their arrival, so that everyone has a buddy during any networking opportunities at the conference!
4. Is there anything new or useful you learned at this event?
Type: Qualitative Question
As an event organizer, it is important to have a grasp on what the actual takeaways of your event are so you can learn about any potential problems. This way, organizers will know if their messages were successfully communicated or not and adjust accordingly for future events.
Use dynamic form logic to present people who respond ‘yes’ with a request for permission to use their response as a testimonial of the event. Be sure to note this at beginning of survey so that it is clear from the outset.
5. Do you have any feedback or suggestions to share?
Type: Qualitative Question
This is often the last question in a post-event survey. It allows attendees to say anything on their minds that they may not have had the time or opportunity to mention before, which helps them feel valued and as if they have a voice.
The post-event survey should be as open-ended and vague as possible so that attendees can offer the most valuable feedback.
The event survey is the key to understanding what attendees are thinking and feeling. By asking questions at different times throughout an event, organizers can be sure that they’re gathering actionable information on a cohesive range of topics: from ROI all the way down to how satisfied people feel with their experience as it unfolds.
